Harley Davidson Logo History
Below we will briefly describe the history of the logo of one of the most iconic motorcycle brands: The Harley Davidson
Harley-Davidson motorcycles are a legend that travels on wheels, their followers are always loyal and together form a special bond within the world of bikers. They are “harleysts”, a unique and different category compared to all the other motorcyclists. So different that they have, in addition, countless logos (at least 17) on motorbikes and clothing, which identifies them.
This story begins in Milwaukee, United States, with two young men as young as 21 (William Harley and Arthur Davidson) who were playing to build a dream (making motorcycles) and without realizing it they created a legend.
William and Arthur were friends from their childhood, they used to spend time imagining and designing motorcycles. William was a designer, Arthur was a modeler, so they formed the perfect union between design and functionality. But they lacked a key piece to launch their dream: a mechanic who took over the engine.
One day Arthur’s brother visits the two friends to see the prototype they were making, and he was so enthusiastic that he decides to stay in Milwaukee to help them with the engine. Coincidentally, he was a mechanic. And soon the third brother of Arthur joined the team. Thus, William Harley and the three Davidson brothers founded the Harley-Davidson Motor Company on August 28, 1903.
The first logo was the surname of the two founders, painted in the gas tank. So began this story. Only two years later, in 1905, Harley-Davidson had produced a motorcycle capable of winning a 15-mile race. In 1907, the Harley-Davidsons gets four trophies in motorcycle races, most of them piloted by the Davidson brothers. Through this path they became legends, because thereafter, they began participating in the most prestigious motorcycle racing in North America, always with good results.
Harley Davidson Logo – Easy Rider Typography
But Harley-Davidson logos do not become famous in racing, they are an additional product of the own competitions in which the brand participates with countless “harleysts”, since it identifies both the brand and the person belonging to the motorcycle.
However, among many logos, you can identify some similar traits that are present in all: the words motor and cycle, as well as the original logo: Harley-Davidson. Therefore, the words motor and cycle were added to the original name. And in many, too, an eagle crowns them. With all these classic elements, the logo takes on the most capricious shapes imaginable and the most spectacular additions.
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